RocketTheme Joomla Templates
Qualitative Research


What can we offer to you?

In our market research viewing facility in Hamburg, Germany, we are offering the whole range of studio testing: We recruit participants, we conduct interviews, moderate discussions and take care of participating clients. Our experienced staff is working according to your wants and needs.

We are offering a high degree of flexibility. You will be supported by trained and motivated interviewers and contacters. Our moderators allow a methodological correct and high quality execution of your group dicussion or in-depth interview.

Our research viewing facility is located in the center of Hamburg. We have an excellent database, which allows us to provide our clients with their target group.

We are offering one-on-one interview places as well as modern rooms for group discussions. All rooms can be decorated according to your needs. All rooms have one-way mirrors and allow audio and video surveillance.

What qualitative research studies can we implement?

  • Concept tests
  • Price acceptance tests
  • Advertisement testing
  • Degustation tests
  • Audio tests
  • Sniff tests
  • Image tests
  • Product design test
  • Brand and name tests

What methods are we using?

  • Group Discussion / Focus Groups

    You will receive moderation and analysis out of one hand. The whole project is conducted by experienced project leaders. They all have the adequate degree of curiosity for target groups and markets. Through empathy they are able to obtain valuable insights for our clients.
  • Explorative Interviews

    When conducting consumer interviews we reveal relevant views and attitudes, carefully distinguishing between what was said and what was meant.
  • In-Home Interviews

    Sometimes the studio is not the appropriate place to obtain information. Therefore we are successfully conducting in-home interviews with the target group.
  • Individual Solutions

    You would like to try something completely different. We are eager to discuss possibilities and limitations of innovative approaches with you.