RocketTheme Joomla Templates
Mystery Shopping Examples

Below you can find implementation examples of the various mystery shopping types.

Service Check

  • As a retailer you want to make sure that in all outlets the same service quality is delivered to the customer.
  • You introduced a new consultation concept in your outlets and want to ascertain that the desired quality is achieved.
  • You want to evaluate the quality of your complaint management system and to ensure if complaints are handled according to the guidelines.
  • You want to find out if your product or service is positioned accordingly by your retail partners.
  • As a retail supplier you want to learn why your product or service does not achieve the desired sales results.
  • You want to ensure that certain key questions to increase sales are asked by the front-line employees.
  • You want to evaluate the status quo of your service quality in order to use identified strengths and weaknesses for employee trainings.

Store Check

  • You want to make sure that corporate identity guidelines are carried out in all outlets.
  • As a retailer you want to find out if all outlets meet the needs of a specific target group.
  • You want to ensure that specific key products are available and if they are positioned according to the guidelines.
  • You want to determine the pricing of a products in various outlets.
  • You want to identify trademark infringements of your products and brands, e.g. in online shops or in retail outlets.
  • You want to ensure that all outlets are conform with your guidelines of cleanliness and orderliness.
  • You want to evaluate if all signs in your outlets are visible meaningful to your customers.

Promotion Check

  • You want to examine if the promotional staff of your agency is working according to the contract.
  • Right after the start of your promotional campaign you want to make sure that the quality is according to your expectations. If not you want to have a solid basis to take counter measures to safe the success of your expensive campaign.
  • You run a promotions agency and want to prove the delivered quality to your client with an independet third party check.
  • You want to make sure that your advertising material at the point of sale is positioned as agreed with your retail partner.
  • You want to generate detailed information about the promotional activities of your competitiors.

Call Center Check

  • You contract call centers and want to make sure that they are working according to your guidelines.
  • You want to ensure that your call center agents are not working fraudulently.
  • You want to determine if specific key questions are answered according to the guidelines.
  • You run a call center and want to certify to your client through a third party that you are fulfilling the contract according to the guidelines agreed upon.
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