RocketTheme Joomla Templates
Mystery Shopping Process

A mystery shopping project includes three phases:

1 Design

  • Define goals
  • Specify content
  • Select instrument
  • Choose test scenario
  • Determine assessment criteria
  • Weigh criteria
  • Develop questionnaire
  • Determine number of tests
  • Choose a time period

2 Mystery Shopping

  • Select mystery shoppers
  • Clarify availability
  • Brief/ train shoppers
  • Conduct mystery shopping





3 Analysis

  • Evaluate data...
  • ...for short-term action
  • ...regarding the over-all objective
  • Analyse data
  • Process data
  • Present findings